Vision And Legend – Bang And Olufsen Exhibition

by | 05. Sep 2012

Exhibitions and Events
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Photo: arcspace

Each of the new products we create must, in my opinion, contain a part of the future. We must strive all the time to move borders, to venture beyond the known and the traditional. Bang and Olufsen practices the balance between form and function. It is exactly at this point of the equilibrium that our brand and culture become obvious and make our customer say: This must be a Bang and Olufsen, it cannot be anything else!
/Ole Terndrup, Senior Specialist/Concept Developer
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Photo: arcspace. HYPERBO 5 RGSteel designed by Peter BangRG Steel.

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Photo: arcspace Sonja Henie for the promotion of 1950 BEOCORD 506 K

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Photo: Kirsten Kiser Esther Williams for the 1948 Master de luxe 413 K.

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Photo: arcspace An advertisement in Life magazine 1960s.

The exhibition, on view through September 15th, shows a long line of products that have made Bang and Olufsen known around the world. It also shows examples of how the many ideas for both products and advertising campaigns were born; how the Marcel Breuer Chair inspired Peter Bang to design the 1934 HYPERBO 5 RG Steel, and how the ‘Sure of Success’ posters used images from successful movies.

Vision and Legend’ is the first exhibition to show an entire range of the most significant products during Bang and Olufsen’s first 75 years.

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Photo courtesy Danish Design Centre

Denmarks first Design Centre, designed by Henning Larsen, is located across from Tivoli gardens.

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Photo:arcspace

 

INFORMATION

CITY Copenhagen
COUNTRY Denmark

CLIENT

CONTRACTOR