7 Examples Of Seductive Retail Architecture
The retail industry has been subject to a dramatic transformation over the past thirty years, resulting in the emergence of large-scale out-of-town shopping centres and new specialized shops in city centres. The architecture of this new kind of commerce has been carefully designed to seduce, encourage spending and enhance brand value.
These specialized boutiques are devised to fashion a highly specific environment that offers something to the public that has the equivalent effect – but not the direct appearance of – a sales pitch. In other words, a local landmark that helps to make a brand seem substantial.
A number of high-profile architects have been pre-occupied with this intensified relation between retail branding and architecture, but perhaps none more than OMA – as ever the first to unconditionally embrace the changing conditions for contemporary architects. Their off-shot research division AMO is specifically dedicated to research on fashion and branding. Areas that would previously only have been sneered at by any respected and respectable architect.
Below we’ve selected a few recent examples of enchanting retail architecture.