LEGO House is a new house for the company of LEGO bricks designed by Danish architecture office BIG. Situated in the Danish hometown of the LEGO company, Billund, LEGO House is a new, playful way of experiencing and learning about the history of the world-famous LEGO bricks for both residents and visitors of the city.
The LEGO House can be conceived as a three-dimensional village of interlocking and overlapping buildings and spaces. The building comprises 21 large white brick modules stacked on top of one another like a pile of the LEGO brand´s famous toy building blocks. Crowning the pile is one larger block with a two-to-four ratio, like a standard LEGO brick, which even has six round skylights resembling the circular studs of the bricks. This module contains the The Masterpiece Gallery, a collection of LEGO fans’ beloved creations.
The main structure of the LEGO House is concrete and steel. The façade of the buildings consists of ceramic tiles clipped onto a steel frame. All furniture and exhibits are made from standard LEGO pieces. All bricks are enlarged to the same scale of the building, so you can go home and rebuilt a model of the LEGO House yourself. By designing the entire building to fit to the LEGO brick module, Bjarke Ingels Group (BIG) is also following the Danish brick tradition of configuring the design of the building to the brick instead of breaking the brick to fit with the design.
The enormous brick modules are interconnected with stairways, bridges and ramps, and can be experienced either in a continuous movement, or independently, as each room is designed with its own unique light setting and dimension. Each gallery is color-coded in LEGO´s primary colors, and on first and second floor, four play zones are programmed with a color that represent a certain aspect of a child´s learning: red is creative, blue is cognitive, green is social and yellow is emotional. The building acts as a neutral setting to the colorful exhibition, and fades into the background with its white volumes.
The exhibitions mix interactive tech with traditional brick-based play. and in the different modules, guests can direct their own LEGO movie, engineer robotic cars and design LEGO cities. In the entrance hall, a giant Tree of Creativity is built by hand from 6 million bricks, and in one of the three museum cafes, guests place orders on LEGO bricks and get real food served by robots.
The 23 meters tall LEGO House is conceived as an urban space for the public as much as an experience center. The overlapping blocks frame a 2,000-sq.m square that is illuminated through the cracks and gaps between the volumes. This square leads locals and visitors to a cafe, a restaurant, a LEGO store and conference facilities and allows them to take a shortcut through the building.
On the building itself, terraces are set into the roofs of the lower volumes, and non-paying guests are able to walk to the top of the building to enjoy views from the outdoor terraces. A giant staircase with colorful seating arrangements crawls up on one of the building’s wings. The terrace playgrounds are installed with LEGO-style toy furnishings, a helicopter, a rocket and chairs and tables. Each are linked by a staircase that run both inside and outside the blocks, free for the public to explore.
The building is located in Billund town center, replacing the former City Hall Building, and is built just a few meters from the house and workshop, where the family-owned company began back in 1932. Due to its central location in the city, the LEGO House is an important attraction for the city of Billund and plays a central role in BIG´s new masterplan for the city, and is a significant step towards the city´s goal of making Billund the Capital for Children.
|ARCHITECT||Bjarke Ingels Group|