Hotels: The NoMad

by | 19. Nov 2013


The NoMad Hotel.  Exterior. Photo Benoit Linero


By Christopher William Reeves

The Nomad Hotel is a story of seamless collaboration. The hotel, restaurant and boutique have been designed to effortlessly merge into one entity, creating a charming ‘Parisian’ experience in the wonderfully restored turn of the century Beaux arts, Johnston building. New York’s Midtown can add yet another gem to Manhattan’s bulging list of quality hotels.

Collaboration at every turn

Andrew Zobler, CEO of the Sydell Group, whom own NoMad, have concentrated on employing a surplus of talent to design and run this now iconic hotel come restaurant. From floor to ceiling and bedroom to kitchen, every aspect of the hotel has been designed with skillful collaboration. From the beautiful interior, spearheaded by Parisian designer Jacques Garcia, to the open kitchen, famed Atrium breakfast room and french fashion label Kitsuné boutique, a sense of Parisian romance has been brought to this small corner of Midtown Manhattan.

Built in 1903 by architects Schickel & Ditmars, the Johnson building, named after its owner Caroline H Johnson has throughout the decades remained identifiable with its broad triangular form cutting through the uniform block structure of Manhattan. Architects Schickel & Ditmar were known in the US for primarily designing Roman Catholic churches, the church of St Monica Manhattan and the Sacred Heart in Newark amongst their most recognized structures. Certainly this influence is felt in the Johnson building’s design with its limestone façade and Gothic carvings, corner tower and cupola imitating the common bell towers of the period.


The NoMad Hotel.  Fireplace. Photo Benoit Linero

A French Touch

Jacques Garcia, the Parisian architect and interior designer famous for works such as The Hotel Odeon Saint Germain, has adopted a range of eloquent designs perfectly in keeping with the Manhattan building’s turn of the century Beaux Arts Heritage. Inspired by his own childhood home, the 168 rooms spanning 12 floors are wonderfully mismatched with hand selected custom furnishing and original artwork. Attention to detail is paramount, the Haussmann-like grandeur is complimented by original 1903 flooring, period armchairs and even a central 200 year old spiral staircase sourced from Southern France. Breaking the mold of American hotels with separately branded restaurants, the Nomad flows effortlessly between hotel to dining areas, embracing the eating experience as a core of its identity.

We want people to come here and have a quality experience but not feel that things are too precious for them to touch.
/Zobler, Monocle April 2012

The NoMad Hotel. Bar. Photo Benoit Linero

Bronzed Chicken!

Daniel Humm and Will Guidara, chef and general manager at Eleven Madison Park (one of NY’s finest restaurants) have fashioned a diverse and freewheeling menu, from fancy 5 course tasting dishes to a la carte and bite size bar food, guests aren’t alienated by finely wrought, highly priced servings that are traditionally associated with hotel restaurants of such splendor.

Evening meals are situated in the dark, richly upholstered and aptly named ‘Dining Room’ which is complete with open kitchen, allowing the aroma of Chef Humm’s favourite bronzed chicken to effortlessly fill the adjoining rooms. The intimate marble clad Fireplace Room, baroque library and mahogany lined bar welcome guest after dining, presenting the perfect location to drink down the infamous ‘prohibition’ cocktail list. A touch of homeliness can be found here, a trait that is often so hard to find within a hotel setting.


The NoMad Hotel. Library. Photo Benoit Linero


The NoMad Hotel. Parlour. Photo Benoit Linero


The NoMad Hotel. Parlour. Photo Benoit Linero


The NoMad Hotel. Guest Room. Photo Benoit Linero


The NoMad Hotel. Guest Room. Photo Benoit Linero


The NoMad Hotel. Roof Garden Bar. Photo Daniel Krieger

How to find the NoMad:

The NoMad Hotel
1170 Broadway (28th Street)
(347) 472-5660